My Book
Why This Book Exists
It's Okay to be An IDIOT
Dustin Portillo ran away with the circus, lit up as Ronald McDonald, and climbed the ranks inside one of the world’s most competitive franchise systems—all while staying true to his joy-driven roots.
It’s Okay to Be an IDIOT isn’t about having it all figured out. It’s about leading with heart, taking bold risks, and embracing the beautiful mess of growth. Through humor, honesty, and hard-earned wisdom, Dustin introduces the five principles of IDIOT—a personal framework for unlocking creativity, connection, and courageous leadership.
For the misfits, the dreamers, and the ones who lead a little differently…
You’re not just enough—
you’re exactly what this moment needs.
What You’ll Learn When You Embrace Your Inner IDIOT
Laughter & Gratitude Are Serious Business Tools
Humor isn’t fluff—it’s fuel. Gratitude isn’t soft—it’s strength. This book flips the script on traditional leadership, proving that joy, playfulness, and appreciation are powerful tools for building trust, culture, and impact.
Transformation Starts When You Dare to Dream
Dustin’s story is living proof that visualization, resilience, and a little foolishness can lead to extraordinary things. Readers are challenged to imagine big, ignite their fire, own their originality, and lead with heart.
Your Authentic Self Is Your Superpower
You don’t need to fake it to lead. The book shows how embracing your quirks, your past, and even your “idiotic” moments can unlock connection, creativity, and real influence—whether you’re on stage, at the drive-thru, or in the boardroom.
Performance Isn’t Just for Performers
Every job is a stage. Whether you're serving customers or leading a team, showing up with presence, energy, and purpose is how you create memorable experiences. Dustin’s “Showtime Mindset” reminds readers that how you deliver matters just as much as what you deliver.
The IDIOT Framework
5 Principles of Transformation
Dustin shares the I.D.I.O.T. framework—a five-part roadmap that took him from the center ring to the corner office. What sounds playful on the surface becomes a powerful set of principles for anyone ready to lead with heart, humor, and authenticity.
IMAGINE your potential
Your best self starts with a vision. If you can imagine it, you can build it. I’ve done it—from circus dreams to corporate stages—and you can too.
DREAM big
No dream is too wild (trust me). Whatever you’re chasing—new role, new path—dare to think bigger. Big dreams spark bold action.
IGNITE your inner fire
Passion fuels performance. Find what lights you up and turn that spark into your edge—whether you’re leading a team, running a shift, or chasing that next big thing.
own your ORIGINALITY
The world doesn’t need another copy. It needs you—unfiltered and fully authentic. Your quirks? That’s your magic. Lean in.
give THANKS
Gratitude changes everything. When you lead with it, you grow stronger teams, deeper connections, and stay grounded through the highs and lows.
Real Stories. Real Impact.
“Dustin’s story proves that transformation can come from the most unlikely places. This book is a must-read for anyone looking to rekindle their passion and lead with authenticity and joy.”
Alex R.
Corporate Training Consultant
“Insightful and entertaining! Hospitality leaders will especially love how Dustin ties customer service to performance. I’ve shared his IDIOT framework with my whole team, and we’re already seeing a boost in morale and creativity.”
Maria L.
HR Director, Resort Group
“This book delivers powerful leadership lessons with a lighthearted twist. It’s the first business book I’ve seen where humor and gratitude take center stage – and it works brilliantly.”
John S.
Restaurant Franchise Owner
Connect with Dustin for unforgettable events filled with inspiration, humor, and transformation! Reach out to bring his unique energy and expertise to your audience.
