Meet Dustin

Featured In

“When fun leads, greatness follows.”

Transforming Hospitality from Transactional to Unforgettable.

Meet Dustin Portillo!

In hospitality, every shift is showtime. Your team is either earning standing ovations, or losing the room.

That’s where I come in.

Hospitality & QSR Speaker

Culture Coach | Author of It’s Okay to Be an IDIOT

Through keynotes, workshops, and coaching, I help brands bring energy, purpose, and fun back to the frontlines—because when your people light up, your guests feel it.

"Dustin combines an incredible life story from living his dreams to his story with McDonald's that is very human but also very inspiring! If you're looking to have people walk away with something that they retain, Dustin's your guy!"
Tal Zlotnisky
CEO & Podcast Host

What I stand for!

Hospitality is a Performance.
Every shift is showtime. Every guest is the audience. Every moment is a chance to make someone’s day.

People First, Always.
Customers feel it when your team’s on fire—in the best way. Take care of your people, and the magic follows.

Fun Isn’t Fluff. It’s Fuel.
Fun isn’t the break from work—it’s what makes work matter. When people are lit up, they lead better, serve deeper, and stay longer.

Your Culture Is Your Brand.
Logos don’t build loyalty—people do. Culture isn’t on the wall, it’s in how your team shows up when no one’s watching.

Energy Is Contagious. Make Yours Count.
Attitude spreads. Choose joy. Choose purpose. Choose to be the thermostat, not the thermometer.

Everyone’s a Leader. Titles Don’t Set the Tone—People Do.
You don’t need a name tag that says “Manager” to make a difference. Real influence shows up in action, not status.

When Fun Leads, Greatness Follows.
I’ve lived it in the circus ring, in the red shoes, and in the boardroom. When people are connected, playful, and purpose-driven, great things happen—onstage and off.

Top 5 Reasons to Hire

Dustin Portillo

Bring the Show to Your Team!

Bringing Dustin's Magic to Your event!

Ready to energize your organization and deliver experiences that leave a lasting impression? Fill out the form below and let’s co-create something your team (and your guests) will never forget.

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Name

It's Okay To Be
An IDIOT

Get Your Signed Copy TODAY!
Dustin Portillo shares his five fundamental concepts, or IDIOT, a transformative roadmap that can shape your life and lead to personal growth. These concepts are designed to captivate entrepreneurs seeking success, ignite the creative souls yearning to make an impact, and invigorate anyone in search of inspiration and motivation.
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